Facebook Reactions: New Data Shows Most Users Still Just 'Like' Posts

As with anything new in the social universe, the most value Facebook Reactions will provide brands is the ability to further uncover the sentiment of your customers and prospects and shift your strategy accordingly.

Facebook Reactions are finally here. This means people can express emotions beyond simply ‘liking’ things that pass through their feed.

The uses of Facebook Reactions for stuff your friends share are straightforward. You see the latest post of your best friend’s new baby or a viral video of an unidentified sea creature washed ashore, you react accordingly, and everyone moves on.

But what does this all mean for brands? At Unmetric, we took a look under the hood, and here’s what we found

How fans are using Facebook Reactions on brand posts:

First, let’s start off with the reactions:

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In addition to the regular Like, the new ones capture the core human emotions and include: Love, Haha, Wow, Sad, and Angry.

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